What is Vision Statement?

A definition of Vision Statement

“A vision statement is a future-oriented declaration of an organization’s purpose and aspirations. It provides direction and inspiration to guide the organization’s strategic goals over the long term.”

Vision Statement in Business Glossary - What is a Vision Statement?

Business Glossary > What is Vision Statement?


Examples of Vision Statement in a Sentence:

The company’s vision statement emphasizes innovation and customer satisfaction.

Our vision statement guides all of our major business decisions.

A compelling vision statement can inspire employees and stakeholders alike.

Why is Vision Statement Important in Business?

A vision statement articulates an organization’s long-term goals and dreams, serving as a guiding star. It helps to align resources and efforts towards shared objectives, motivating employees and attracting investors.

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Associated Terms

Here are some associated business terms and synonyms for “Vision Statement”:

  • Mission Statement
  • Organizational Vision
  • Corporate Vision

Amazon Vision Statement

Amazon’s vision statement is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” This visionary outlook has guided the company’s expansive growth and diversification.

Final Notes on Vision Statement

When creating a vision statement, organizations should ensure it is clear, ambitious, and aligned with core values. This clarity will help align stakeholders and guide strategic initiatives effectively.


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