What is Target Market?
A definition of Target Market
“A target market is a specific group of consumers at which a company aims its products and services. It is identified based on demographics, interests, and purchasing power.”

Business Glossary > What is Target Market?
Examples of Target Market in a Sentence:
The company created a new ad campaign targeting the millennial market.
Understanding your target market is crucial for effective marketing strategies.
Our target market includes young professionals and college students.
Why is Target Market Important in Business?
Identifying the target market enables businesses to tailor their marketing efforts effectively, optimize product offerings, and allocate resources efficiently. It helps in creating relevant messages that resonate with the intended audience, driving sales growth.
Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).
Associated Terms
Here are some associated business terms and synonyms for “Target Market”:
- Market Segment
- Consumer Base
- Audience
Nike Target Market
Nike targets a wide market including athletes, fitness enthusiasts, and casual wear users. Their strategies focus on innovative products, sponsorships, and an association with top athletes that appeal to their core demographics.
Final Notes on Target Market
Defining a target market helps in prioritizing efforts and developing products that satisfy specific consumer needs. Success relies on ongoing research to adapt to market changes.
This has been a definition of Target Market meaning.
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