What is SWOT Analysis?

A definition of SWOT Analysis

“SWOT Analysis is a strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture or project. It helps in understanding internal and external factors affecting a business.”

SWOT Analysis in Business Glossary - What is a SWOT Analysis?

Business Glossary > What is SWOT Analysis?


Examples of SWOT Analysis in a Sentence:

The SWOT Analysis helped the team understand market positioning.

Conducting a SWOT Analysis is crucial before new product launches.

Management used SWOT Analysis to identify potential risks.

Why is SWOT Analysis Important in Business?

SWOT Analysis allows businesses to assess their competitive position and develop strategic plans. It provides insights into both internal factors like strengths and weaknesses and external factors such as opportunities and threats that could impact business success.

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Associated Terms

Here are some associated business terms and synonyms for “SWOT Analysis”:

  • Strategic Assessment
  • SWOT Evaluation
  • SWOT Framework

Apple SWOT Analysis

Apple conducts regular SWOT Analyses to evaluate its market position. This allows the company to capitalize on its strengths like brand reputation while addressing weaknesses such as product dependency.

Final Notes on SWOT Analysis

SWOT Analysis is an essential tool for strategic decision-making, assisting businesses in understanding their environment and crafting informed strategies.


This has been a definition of SWOT Analysis meaning.

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