What is Strategic Planning?
A definition of Strategic Planning
“Strategic planning is the process where an organization defines its strategy and makes decisions on allocating resources to pursue this strategy. It involves setting goals, determining actions, and mobilizing resources.”

Business Glossary > What is Strategic Planning?
Examples of Strategic Planning in a Sentence:
Strategic planning helped the company set clear objectives for future growth.
The team engages in strategic planning annually to align resources and goals.
Effective strategic planning can give a company a competitive edge in the market.
Why is Strategic Planning Important in Business?
Strategic planning is crucial for organizations because it provides direction and outlines measurable goals. With a solid strategic plan, businesses can anticipate market changes, optimize resources, and improve overall performance.
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Associated Terms
Here are some associated business terms and synonyms for “Strategic Planning”:
- Business Strategy
- Strategic Management
- Long-term Planning
Apple’s Strategic Planning
Apple Inc. demonstrates effective strategic planning by investing heavily in R&D to innovate its product line. Apple’s strategic planning includes focusing on design, user experience, and premium market positioning, which has propelled its sustained success in the technology industry.
Final Notes on Strategic Planning
When engaging in strategic planning, organizations should focus on SWOT analysis, resource allocation, and continuous evaluation of progress. These factors will enable businesses to adapt and thrive in dynamic environments.
This has been a definition of Strategic Planning meaning.
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