What is Positioning?

A definition of Positioning

“Positioning is the strategy of establishing a brand or product in the market by differentiating it from competitors to occupy a distinct place in the minds of target customers.”

Positioning in Business Glossary - What is a Positioning?

Business Glossary > What is Positioning?


Examples of Positioning in a Sentence:

Positioning helps our brand stand out in a crowded marketplace.

Effective positioning requires understanding customer needs.

We need to refine our positioning strategy to increase market share.

Why is Positioning Important in Business?

Positioning is crucial for creating a competitive advantage. It helps businesses convey unique value to consumers, shaping their perceptions and driving purchase decisions. Strategic positioning can enhance brand loyalty and market differentiation.

Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).

Associated Terms

Here are some associated business terms and synonyms for “Positioning”:

  • Market Placement
  • Brand Strategy
  • Competitive Positioning
  • Value Proposition
  • Brand Differentiation

Apple Positioning

Apple’s positioning revolves around premium design and innovation. By focusing on high quality and user-friendly experiences, Apple has crafted a unique position in the tech market, setting itself apart from competitors like Samsung and Microsoft.

Final Notes on Positioning

When businesses consider positioning, they should identify their unique selling points and understand their target audience. Differentiate your brand carefully to occupy a favorable position in the consumer’s mind.


This has been a definition of Positioning meaning.

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