What is Pivot?
A definition of Pivot
“A pivot is a strategic shift in a business model or product direction, often prompted by new insights or market changes. It involves changing course to better meet customer needs or improve business viability.”

Business Glossary > What is Pivot?
Examples of Pivot in a Sentence:
The startup decided to pivot after realizing their initial product didn’t meet market needs.
Pivoting can save a company from potential failure.
After the pivot, the business saw significant growth.
Why is Pivot Important in Business?
Understanding a pivot is essential for entrepreneurs as it demonstrates the flexibility needed when a business must adapt to market demands or unforeseen challenges. Pivots can lead to discovering new opportunities for growth and sustainability.
Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).
Associated Terms
Here are some associated business terms and synonyms for “Pivot”:
- Strategic Shift
- Business Revision
- Redirection
Company Pivot Example
Instagram is a notable example of a successful pivot. Originally a location-based check-in app called Burbn, the company pivoted to focus on photo sharing, leading to massive success and an eventual acquisition by Facebook.
Final Notes on Pivot
When considering a pivot, companies should evaluate whether the new direction aligns with core capabilities and market potential. Understanding these aspects will help in making informed decisions.
This has been a definition of Pivot meaning.
Explore more from our Business Term Glossary for Entrepreneurs