What is Pivot?

A definition of Pivot

“A pivot is a strategic shift in a business model or product direction, often prompted by new insights or market changes. It involves changing course to better meet customer needs or improve business viability.”

Pivot in Business Glossary - What is a Pivot?

Business Glossary > What is Pivot?


Examples of Pivot in a Sentence:

The startup decided to pivot after realizing their initial product didn’t meet market needs.

Pivoting can save a company from potential failure.

After the pivot, the business saw significant growth.

Why is Pivot Important in Business?

Understanding a pivot is essential for entrepreneurs as it demonstrates the flexibility needed when a business must adapt to market demands or unforeseen challenges. Pivots can lead to discovering new opportunities for growth and sustainability.

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Associated Terms

Here are some associated business terms and synonyms for “Pivot”:

  • Strategic Shift
  • Business Revision
  • Redirection

Company Pivot Example

Instagram is a notable example of a successful pivot. Originally a location-based check-in app called Burbn, the company pivoted to focus on photo sharing, leading to massive success and an eventual acquisition by Facebook.

Final Notes on Pivot

When considering a pivot, companies should evaluate whether the new direction aligns with core capabilities and market potential. Understanding these aspects will help in making informed decisions.


This has been a definition of Pivot meaning.

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