What is Multi-Channel Marketing?

A definition of Multi-Channel Marketing

“Multi-channel marketing is a strategy used by businesses to interact with customers using various communication channels, both direct and indirect. It aims to increase customer engagement by providing multiple ways to reach and sell to consumers.”

Multi-Channel Marketing in Business Glossary - What is Multi-Channel Marketing?

Business Glossary > What is Multi-Channel Marketing?


Examples of Multi-Channel Marketing in a Sentence:

Multi-channel marketing helps companies reach a wider audience.

Using multi-channel marketing, the company improved its customer engagement.

Multi-channel marketing involves both online and offline strategies.

Why is Multi-Channel Marketing Important in Business?

Multi-channel marketing is critical because it provides businesses the ability to reach customers wherever they are, improving customer interactions and engagement. It enables a coherent brand message across platforms, enhancing marketing efforts and effectiveness.

Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).

Associated Terms

Here are some associated business terms and synonyms for “Multi-Channel Marketing”:

  • Cross-Channel Marketing
  • Omni-Channel Marketing
  • Integrated Marketing

Amazon Multi-Channel Marketing

Amazon leverages multi-channel marketing by using a combination of online advertisements, direct email campaigns, and partnerships with other platforms to reach a broader customer base and drive sales through their diverse range of services.

Final Notes on Multi-Channel Marketing

When considering multi-channel marketing strategies, businesses should focus on:

  • Consistency in messaging across platforms
  • Understanding customer preferences for different channels
  • The cost-effectiveness of each channel

Adopting these practices ensures a seamless and effective marketing strategy.


This has been a definition of Multi-Channel Marketing meaning.

Explore more from our Business Term Glossary for Entrepreneurs