What is Key Accounts?
A definition of Key Accounts
“Key accounts are those clients or customers that are crucial to a company’s business due to their large volume of sales or strategic importance.”

Business Glossary > What is Key Accounts?
Examples of Key Accounts in a Sentence:
We focus our resources on maintaining strong relationships with our key accounts.
Key accounts often require personalized service and attention.
The loss of key accounts can significantly impact a company’s revenue.
Why is Key Accounts Important in Business?
Understanding key accounts is critical as they contribute a significant portion of a company’s revenue. Maintaining strong relationships with them ensures sustained business success and competitive advantage in the market.
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Associated Terms
Here are some associated business terms and synonyms for “Key Accounts”:
- Strategic Accounts
- Major Accounts
- VIP Clients
Amazon Key Accounts
Amazon manages its key accounts by offering personalized marketing solutions and exclusive deals to large-scale retailers. Their approach helps in maintaining and growing business relations with top clients like Nike and Samsung.
Final Notes on Key Accounts
When assessing key accounts, entrepreneurs should consider their revenue contribution, growth potential, and strategic alignment with company goals. Tailoring services to these accounts can lead to sustained business success.
This has been a definition of Key Accounts meaning.
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