What is Guerrilla Marketing?
A definition of Guerrilla Marketing
“Guerrilla marketing is a strategy that uses unconventional methods to promote a product or service, often relying on creativity, surprise, and cost-effectiveness to capture consumers’ attention.”

Business Glossary > What is Guerrilla Marketing?
Examples of Guerrilla Marketing in a Sentence:
Guerrilla marketing is often used by startups to gain attention.
The guerrilla marketing campaign went viral on social media.
Brands use guerrilla marketing to engage with audiences creatively.
Why is Guerrilla Marketing Important in Business?
Guerrilla marketing matters because it allows businesses, especially those with limited budgets, to reach audiences in an impactful way. This approach can lead to increased brand recognition and customer engagement through innovative campaigns.
Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).
Associated Terms
Here are some associated business terms and synonyms for “Guerrilla Marketing”:
- Unconventional Marketing
- Viral Marketing
- Experiential Marketing
Red Bull’s Guerrilla Marketing
Red Bull is well-known for its guerrilla marketing efforts, such as sponsoring extreme sports events and creating viral stunts. These unconventional marketing tactics have helped Red Bull stand out in the competitive energy drink market.
Final Notes on Guerrilla Marketing
When employing guerrilla marketing tactics, consider the following:
- Creativity and originality are key
- Understand your target audience and how to engage them
- Cost-effectiveness can lead to higher ROI
These factors help ensure a successful guerrilla marketing campaign.
This has been a definition of Guerrilla Marketing meaning.
Explore more from our Business Term Glossary for Entrepreneurs