What is Demographics?

A definition of Demographics

“Demographics refer to statistical data about the characteristics of a population, such as age, gender, income, education, and employment, used in market research and business planning.”

Demographics in Business Glossary - What is Demographics?

Business Glossary > What is Demographics?


Examples of Demographics in a Sentence:

Demographics are crucial for targeting marketing campaigns.

The demographics of the region have changed significantly in recent years.

Businesses often use demographics to tailor their products to specific markets.

Why is Demographics Important in Business?

Understanding demographics is essential for businesses to segment their customer base effectively and tailor strategies for different groups. This knowledge aids in product development, advertising, and expansion plans.

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Associated Terms

Here are some associated business terms and synonyms for “Demographics”:

  • Population Statistics
  • Market Data
  • Socioeconomic Information

Target Corporation and Demographics

Target Corporation relies heavily on demographics to understand its customer base. This information helps Target in merchandising and advertising, ensuring they reach the right audience with the right products and promotions.

Final Notes on Demographics

When businesses analyze demographics, they should consider factors such as:

  • Changes in population trends
  • Cultural shifts
  • Economic factors affecting consumer behavior

These insights are vital for strategic planning and improving market position.


This has been a definition of Demographics meaning.

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