What is Customer Churn?
A definition of Customer Churn
“Customer churn refers to the proportion of customers who stop using a company’s products or services during a specific period.”

Business Glossary > What is Customer Churn?
Examples of Customer Churn in a Sentence:
Customer churn is a major challenge for subscription-based businesses.
The company implemented a new strategy to reduce customer churn.
An analysis of customer churn can provide insights into customer satisfaction.
Why is Customer Churn Important in Business?
Understanding customer churn is crucial for businesses to retain their client base. High churn rates can indicate dissatisfaction and lead to decreased revenue, making it essential to identify causes and implement retention strategies for stability and growth.
Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).
Associated Terms
Here are some associated business terms and synonyms for “Customer Churn”:
- Customer Attrition
- Client Turnover
- Customer Defection
Netflix Customer Churn
Netflix closely monitors customer churn to maintain its subscriber base. By analyzing churn data, Netflix has developed strategies such as personalized content recommendations and regional content production to keep their subscribers engaged.
Final Notes on Customer Churn
To effectively manage customer churn, companies should focus on understanding customer needs, delivering high-quality products or services, and continually evaluating customer feedback.
This has been a definition of Customer Churn meaning.
Explore more from our Business Term Glossary for Entrepreneurs