What is Crowdsourcing?

A definition of Crowdsourcing

“Crowdsourcing is the practice of obtaining input or services by soliciting contributions from a large group of people, typically via the internet.”

Crowdsourcing in Business Glossary - What is a Crowdsourcing?

Business Glossary > What is Crowdsourcing?


Examples of Crowdsourcing in a Sentence:

The company used crowdsourcing to gather ideas for its new logo.

Crowdsourcing can help businesses develop innovative solutions.

Many firms are turning to crowdsourcing to solve complex problems efficiently.

Why is Crowdsourcing Important in Business?

Crowdsourcing allows businesses to access a diverse pool of ideas and skills that can lead to innovation and problem-solving. It can significantly reduce costs and increase the speed of product development by leveraging the collective intelligence of a large group.

Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).

Associated Terms

Here are some associated business terms and synonyms for “Crowdsourcing”:

  • Open Innovation
  • Collaborative Innovation
  • Collective Intelligence

Lego and Crowdsourcing

Lego has successfully implemented crowdsourcing through its LEGO Ideas platform, where fans can submit ideas for new set designs. Accepted ideas are turned into official products, allowing Lego to tap into its community’s creativity and preferences.

Final Notes on Crowdsourcing

When implementing crowdsourcing, companies should consider how to effectively engage contributors, manage contributions, and maintain quality. Properly leveraging crowdsourcing can lead to substantial innovation and solutions tailored to consumer needs.


This has been a definition of Crowdsourcing meaning.

Explore more from our Business Term Glossary for Entrepreneurs