What is Corporate Strategy?
A definition of Corporate Strategy
“Corporate strategy refers to the overarching plan or direction guiding a company’s business objectives, including resource allocation and market positioning, to achieve sustainable competitive advantage.”

Business Glossary > What is Corporate Strategy?
Examples of Corporate Strategy in a Sentence:
The corporate strategy focuses on expanding into new markets.
Management needs to align operations with the corporate strategy.
Innovation is a key component of our corporate strategy.
Why is Corporate Strategy Important in Business?
Understanding corporate strategy is crucial for companies to set long-term objectives and effectively allocate their resources. It helps businesses maintain competitive advantage and respond to changing market conditions effectively.
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Associated Terms
Here are some associated business terms and synonyms for “Corporate Strategy”:
- Business Strategy
- Organizational Strategy
- Corporate Management Plan
Apple Corporate Strategy
Apple’s corporate strategy emphasizes innovation, premium pricing, and maintaining a strong brand reputation. The company’s strategy has allowed it to lead in technological advancements and build a loyal customer base worldwide.
Final Notes on Corporate Strategy
Corporate strategy dictates the long-term direction of a company and requires continuous assessment of goals and market conditions to ensure sustained success.
This has been a definition of Corporate Strategy meaning.
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