What is Corporate Strategy?

A definition of Corporate Strategy

“Corporate strategy refers to the overarching plan or direction guiding a company’s business objectives, including resource allocation and market positioning, to achieve sustainable competitive advantage.”

Corporate Strategy in Business Glossary - What is a Corporate Strategy?

Business Glossary > What is Corporate Strategy?


Examples of Corporate Strategy in a Sentence:

The corporate strategy focuses on expanding into new markets.

Management needs to align operations with the corporate strategy.

Innovation is a key component of our corporate strategy.

Why is Corporate Strategy Important in Business?

Understanding corporate strategy is crucial for companies to set long-term objectives and effectively allocate their resources. It helps businesses maintain competitive advantage and respond to changing market conditions effectively.

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Associated Terms

Here are some associated business terms and synonyms for “Corporate Strategy”:

  • Business Strategy
  • Organizational Strategy
  • Corporate Management Plan

Apple Corporate Strategy

Apple’s corporate strategy emphasizes innovation, premium pricing, and maintaining a strong brand reputation. The company’s strategy has allowed it to lead in technological advancements and build a loyal customer base worldwide.

Final Notes on Corporate Strategy

Corporate strategy dictates the long-term direction of a company and requires continuous assessment of goals and market conditions to ensure sustained success.


This has been a definition of Corporate Strategy meaning.

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