What is Competitive Analysis?

A definition of Competitive Analysis

“Competitive analysis is the process of researching and evaluating your competitors to understand their strengths, weaknesses, and strategies. This helps businesses develop effective strategies for gaining a competitive edge in their market.”

Competitive Analysis in Business Glossary - What is a Competitive Analysis?

Business Glossary > What is Competitive Analysis?


Examples of Competitive Analysis in a Sentence:

Our marketing strategy was informed by a thorough competitive analysis.

Conducting a competitive analysis helped us identify industry trends.

Competitive analysis revealed opportunities for innovation.

Why is Competitive Analysis Important in Business?

Understanding competitive analysis is crucial for businesses to identify gaps in the market, benchmark their performance, and create strategies to differentiate their products or services. It also aids in risk management and decision-making.

Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).

Associated Terms

Here are some associated business terms and synonyms for “Competitive Analysis”:

  • Competition Research
  • Market Analysis
  • Competitor Benchmarking

Apple Competitive Analysis

Apple conducts extensive competitive analysis in the tech industry. By analyzing competitors like Samsung and Google, Apple continues to innovate with unique products and maintain its position as a market leader.

Final Notes on Competitive Analysis

When conducting competitive analysis, businesses should examine competition, market trends, and customer feedback. Understanding these factors helps in making strategic decisions and innovation.


This has been a definition of Competitive Analysis meaning.

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