What is Client Retention?
A definition of Client Retention
“Client retention refers to the ability of a company to keep its customers over time. It’s an indicator of customer loyalty and satisfaction, reflecting long-term relationships and ongoing business with clients.”

Business Glossary > What is Client Retention?
Examples of Client Retention in a Sentence:
Client retention strategies are crucial for maintaining a strong customer base.
A high client retention rate indicates satisfied customers.
Improving our client retention is a major goal for this quarter.
Why is Client Retention Important in Business?
Client retention is vital as it not only helps reduce costs associated with acquiring new customers, but it also leads to increased revenue through repeat business. Satisfied and loyal clients often act as brand advocates, furthering the company’s reach and reputation.
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Associated Terms
Here are some associated business terms and synonyms for “Client Retention”:
- Customer Loyalty
- Customer Retention
- User Retention
Apple Client Retention
Apple has a strong focus on client retention through its customer-centric approach, offering a seamless ecosystem of products and services. Their high client retention rate is reflected in the loyalty of their users who frequently upgrade to new Apple products.
Final Notes on Client Retention
Companies seeking to improve client retention should focus on customer satisfaction, delivering value, and consistent communication. Retaining clients often costs less than acquiring new ones, making it a strategic priority for sustainable growth.
This has been a definition of Client Retention meaning.
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