What is Click Through Rate?

A definition of Click Through Rate

“Click Through Rate (CTR) is a metric that measures the number of clicks advertisers receive on their ads per number of impressions. It is used to gauge the effectiveness of an online advertising campaign.”

Click Through Rate in Business Glossary - What is Click Through Rate?

Business Glossary > What is Click Through Rate?


Examples of Click Through Rate in a Sentence:

A high click through rate indicates that an ad is effective.

Digital marketers aim to increase the click through rate of their campaigns.

Monitoring click through rate helps businesses optimize their online strategies.

Why is Click Through Rate Important in Business?

Understanding click through rate is crucial for evaluating the success of online advertising campaigns. A higher CTR can lead to better ad visibility, increased website traffic, and potentially more sales, which ultimately impacts the profitability of advertising efforts.

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Associated Terms

Here are some associated business terms and synonyms for “Click Through Rate”:

  • CTR
  • Ad Engagement Rate
  • Click Ratio

Google Click Through Rate

Google’s advertising platform provides detailed reports on click through rates, helping advertisers understand how well their ads are performing. By analyzing CTR data, Google assists companies in optimizing their ad placements for better outcomes.

Final Notes on Click Through Rate

Click through rate is a pivotal metric for advertisers aiming to understand and improve the effectiveness of their campaigns. By continually optimizing their strategies, businesses can achieve better engagement and return on investment.


This has been a definition of Click Through Rate meaning.

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