What is Business to Consumer?

A definition of Business to Consumer

“Business to Consumer (B2C) refers to the process of selling products directly to consumers, who are the end-users of the products or services, typically through a retail platform or online store.”

Business to Consumer in Business Glossary - What is a Business to Consumer?

Business Glossary > What is Business to Consumer?


Examples of Business to Consumer in a Sentence:

E-commerce websites are a primary example of the Business to Consumer model.

Many companies adopt a B2C strategy to reach consumers directly.

The Business to Consumer approach is essential for retail success.

Why is Business to Consumer Important in Business?

Understanding B2C is crucial for businesses targeting the mass market. The model requires a focus on consumer behavior, marketing strategies, and efficient distribution channels to effectively reach and engage consumers, which affects customer satisfaction and business profitability.

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Associated Terms

Here are some associated business terms and synonyms for “Business to Consumer”:

  • B2C
  • Retail Market
  • Direct to Consumer

Amazon Business to Consumer

Amazon is a prominent example of a Business to Consumer company, thriving in the e-commerce space by offering a wide variety of products directly to consumers worldwide. Its emphasis on customer service and efficient delivery has made it a leader in the B2C market.

Final Notes on Business to Consumer

Businesses adopting a B2C model should focus on consumer preferences, digital marketing, and customer service excellence. They must also consider the competitive landscape to effectively position their brand and products in the market.


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