What is Brick and Mortar?

A definition of Brick and Mortar

“Brick and mortar refers to a physical store where sales happen in person rather than online. It involves actual buildings where companies engage with customers directly.”

Brick and Mortar in Business Glossary - What is a Brick and Mortar?

Business Glossary > What is Brick and Mortar?


Examples of Brick and Mortar in a Sentence:

The brick and mortar store offers a unique shopping experience.

Many brick and mortar retailers are also adopting digital strategies.

Brick and mortar locations provide opportunities for face-to-face interaction.

Why is Brick and Mortar Important in Business?

Brick and mortar stores matter because they allow consumers to see, touch, and evaluate products physically. They offer personalized customer service, immediate product delivery, and a tangible shopping experience, which can be crucial for certain products and services.

Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).

Associated Terms

Here are some associated business terms and synonyms for “Brick and Mortar”:

  • Physical Store
  • Retail Outlet
  • Retail Location

Apple Brick and Mortar

Apple has multiple brick and mortar stores worldwide, known as Apple Stores, where customers can try out products, get expert advice, and enjoy customer support. This strategy has bolstered their brand image and customer loyalty.

Final Notes on Brick and Mortar

Brick and mortar businesses should balance their physical presence with digital innovations to meet evolving customer needs and preferences. They should focus on creating an engaging in-store experience to differentiate themselves from purely online competitors.


This has been a definition of Brick and Mortar meaning.

Explore more from our Business Term Glossary for Entrepreneurs