What is Blue Ocean Strategy?
A definition of Blue Ocean Strategy
“Blue Ocean Strategy is a business approach that focuses on creating new markets without competition by offering innovative products or services that capture new demand.”

Business Glossary > What is Blue Ocean Strategy?
Examples of Blue Ocean Strategy in a Sentence:
The company adopted a Blue Ocean Strategy to offer a unique product line.
Apple utilized Blue Ocean Strategy when launching the iPad.
Blue Ocean Strategy helped the startup identify untapped market opportunities.
Why is Blue Ocean Strategy Important in Business?
Understanding Blue Ocean Strategy is crucial for businesses aiming to innovate and expand into unexplored markets. This approach can lead to significant competitive advantages and increased profitability by avoiding saturated markets.
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Associated Terms
Here are some associated business terms and synonyms for “Blue Ocean Strategy”:
- Market Innovation
- Disruptive Strategy
- Value Innovation
Cirque du Soleil’s Blue Ocean Strategy
Cirque du Soleil implemented a Blue Ocean Strategy by combining elements of circus and theater to create a unique entertainment experience. This innovation allowed them to tap into a market without direct competition.
Final Notes on Blue Ocean Strategy
Consider brand differentiation and unique value propositions when applying Blue Ocean Strategy. This methodology encourages businesses to look beyond existing industry boundaries for growth potential.
This has been a definition of Blue Ocean Strategy meaning.
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