What is Benchmarking?

A definition of Benchmarking

“Benchmarking is a process where businesses compare their practices and performance metrics to industry standards or competitors to identify areas for improvement.”

Benchmarking in Business Glossary - What is Benchmarking?

Business Glossary > What is Benchmarking?


Examples of Benchmarking in a Sentence:

Benchmarking helps companies identify best practices and gaps in performance.

Our company uses benchmarking to stay competitive in the market.

By benchmarking against industry leaders, we’ve improved our efficiency.

Why is Benchmarking Important in Business?

Benchmarking is crucial for businesses to ensure they are meeting industry standards and competitiveness. By comparing performance metrics with peers or standards, companies can identify their strengths and areas for improvement, aiding in strategic planning and efficiency.

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Associated Terms

Here are some associated business terms and synonyms for “Benchmarking”:

  • Performance Comparison
  • Best Practice Analysis
  • Competitive Benchmarking

Apple’s Benchmarking Practices

Apple consistently benchmarks its products against competitors to ensure it offers the best technology. By analyzing the latest innovations from firms like Samsung, Apple refines its products and processes, maintaining its position as a market leader.

Final Notes on Benchmarking

Benchmarking allows companies to maintain competitiveness and foster continuous improvement. Key considerations include: selecting relevant metrics, ensuring accurate data, and objectively analyzing results.


This has been a definition of Benchmarking meaning.

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