What is Affiliate Marketing?

A definition of Affiliate Marketing

“Affiliate marketing is a performance-based strategy where businesses reward affiliates for generating sales or leads through their marketing efforts.”

Affiliate Marketing in Business Glossary - What is an Affiliate Marketing?

Business Glossary > What is Affiliate Marketing?


Examples of Affiliate Marketing in a Sentence:

Affiliate marketing can help companies expand their reach online.

My blog generates income through affiliate marketing programs.

Many influencers use affiliate marketing to monetize their social media presence.

Why is Affiliate Marketing Important in Business?

Affiliate marketing matters because it allows companies to reach new customers while only paying for actual performance, making it cost-effective. It aligns incentives between the business and marketer, encouraging more innovative and engaging marketing tactics.

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Associated Terms

Here are some associated business terms and synonyms for “Affiliate Marketing”:

  • Partner Marketing
  • Performance Marketing
  • Referral Marketing

Amazon Affiliate Marketing

Amazon’s affiliate marketing program, launched in 1996, allows website owners and bloggers to promote Amazon products and earn commissions on ensuing sales. This program has significantly expanded Amazon’s reach and contributed to its brand visibility and growth.

Final Notes on Affiliate Marketing

When considering affiliate marketing, businesses should evaluate the quality of affiliates and their audience, as well as ensure their remuneration structure aligns with the desired outcomes. Understanding these factors can maximize the effectiveness of an affiliate marketing strategy.


This has been a definition of Affiliate Marketing meaning.

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