What is Above the Fold?
A definition of Above the Fold
“Above the fold refers to the upper portion of a web page that is visible without scrolling. It’s where key content and headlines are displayed to grab visitor attention immediately.”

Business Glossary > What is Above the Fold?
Examples of Above the Fold in a Sentence:
The most important content should be placed above the fold on your website.
Ads above the fold tend to have higher visibility and click-through rates.
Designers focus on ensuring key messages are above the fold.
Why is Above the Fold Important in Business?
Being strategic about what is placed above the fold can significantly impact user engagement and conversion rates. Important headlines and calls-to-action should be prominently displayed in this space to capture attention immediately.
Know Your Niche Inside Out by Tomorrow: Learn everything you need to know about a niche from a report rushed to you in 24 hours, (or spend the next 3 weeks researching).
Associated Terms
Here are some associated business terms and synonyms for “Above the Fold”:
- First Screen
- Visible Area
- Top of the Page
New York Times Above the Fold
The tradition of ‘above the fold’ originates from the newspapers such as The New York Times, where the most compelling headlines and stories were placed above the fold of the paper to attract buyers.
Final Notes on Above the Fold
Prioritizing what content appears above the fold can influence the user’s first impression of a site. Consider the impact of visuals, headlines, and calls-to-action placed in this prime spot.
This has been a definition of Above the Fold meaning.
Explore more from our Business Term Glossary for Entrepreneurs